Get a Feel for my Skills
Email Marketing
Client
Manna Food Co-op
Challenge
The client was looking to grow their email list and increase co-op memberships.
Solution
I came up with the idea to encourage signups for their email list by developing fall recipes using all co-op ingredients. I then developed a lead nurturing plan to bring value to the email list subscribers before placing a timed offer at the end of the funnel to encourage signups. My funnel helped increase sales for the co-op.
Brand Development: Website Copy
Client
The Barn at Green Garden Farm
Challenge
The client is a small wedding venue. They had a website, but it was only a photo gallery and a very basic about page. My job was to develop the brand voice and consistently build the website’s messaging from the ground up.
Solution
I focused on the intimacy and family feel of their customer service, as well as the unique gorgeous setting to showcase the special value this venue brings to its couples.
Kathryn for REAL About Page
Client
Kathryn Gordon, author of Relationship GRIT and the podcast Kathryn for REAL.
Challenge
Kathryn had recently published her book with her husband Jon, a popular author/motivational speaker and had just launched her podcast. My job was to explain what made Kathryn’s story valuable to her audience, why they should listen to her podcast, and why they should buy her book.
Solution
I focused on the pieces of Kathryn’s story that made her especially relatable, credible, and trustworthy. Using Kathryn’s distinct voice, I summarized the value audiences get from listening to Kathryn (not just who she is, but what she offers to others).
Marketing Strategy:
Website Copy
Client
Manna Food Co-op
Challenge
The client needed updates to their homepage to match the brand voice. They also wanted more valuable content on their site to build trust and awareness with their audience.
Solution
I developed a homepage that used a consistent helpful, earnest brand voice and took the audience on a quick educational and emotional experience. Additionally I added an FAQ page to the site to increase credibility with the target audience and to raise SEO ranking.
Social Media Copy and Content: Brand Awareness, Lead Generation, Education
Client
Human Accounting
Challenge
The client needed to build her social media presence on Facebook, Instagram, and LinkedIn. Social media posts needed to be planned and created for regular posting to build brand awareness and develop trust in her accounting business as professionals. She also wanted to grow her email list.
Solution
I developed a strategic brand voice, planned out months of weekly content, and established the client as a trusted expert in the accounting field. I created monthly lead generation infographics that encouraged email signups as well as developed monthly educational emails to nurture her email list. Both the social media pages and the email list grew through these strategies.
DoorDash Landing Page (SPEC)
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DoorDash Landing Page Headline 1
Service: website Landing Page for Merchants
Target audience: small business restaurant owners not yet partnering with DoorDash
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DoorDash Landing Page Headline 2
Objective: get business owner to sign up as a partner restaurant
Strategy: focus on increase in profit and ease of signing up
Test: two separate headlines requested
Macy’s Fall Sweater Event Email (SPEC)
Service: email Advertisement
Target audience: men, ages 28-45, motivated by style and convenience
Objective: get recipient to visit their local Macy’s store during the sale
Strategy: focus on benefit of sweaters and of shopping at this time
ABC Toys Banner Ad (SPEC)
Service: fake banner ad for educational toy company.
Target audience: parents 25-35 years w/ babies and toddlers
Objective: get viewer to visit the ABC Toys website
Strategy: focus on educational element and long lasting engagement for children