4 Reasons Why You Should Be Marketing on Social Media
Your current and potential customers are there
Even if people are choosing to travel less, and stay home more, you can still reach your customers on social media. Younger audiences are tending to reject traditional forms of marketing, like newspaper ads in favor of advertising on social media, so this is the place to meet your customers where they are at.
2. Social media marketing builds your brand voice, awareness, and loyalty
Because your current and potential customers likely visit social media often, your content and ads will be seen often and help build a consistent brand voice for your audience. Continued exposure to your brand will keep it on customer’s minds, turning 1st time customers into repeat customers. People are more likely to buy from brands they trust, and because they see your content often, they feel like they know you, building trust and loyalty for your brand.
3. You have the ability to market to a very specific target audience
Facebook and Instagram target people on very specific demographics, so the right people see your ad at the right time. Ever searched for something and it suddenly popped up on your Facebook? Imagine people needing your product and suddenly it pops up on Facebook for them. This is such an effective way to pair people who need your products with your brand.
4. It’s cost effective and easy to track ROI
While social media ads can add up if done incorrectly, it is incredibly easy to track how effective an ad is, and you can see exactly which ads are successful and which are not, so you quickly pivot to using the more effective ads for longer campaigns. This makes it easy and fast to see your return on investment and make decisions about the use of your ads for future marketing needs.
Hiring a copywriter can be a great way to develop several ads to test and determine the most effective ad for your business. Message me for a free 15 minute assessment.
